5 uncommon link building strategies that actually work
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Everyone knows the importance of link building for SEO, but are you tired of the same old tactics? Don't worry, we've got you covered. In this article, we'll be discussing five uncommon link building strategies that actually work. These methods may not be the most popular, but they're effective and will help you stand out from the crowd. So sit back, grab a cup of coffee and let's dive in!
Broken link building
Broken link building is a link building strategy that involves finding broken or dead links on other websites and offering to replace them with your own working links. This strategy is effective because broken links negatively impact the user experience and the website's SEO.
The first step in broken link building is finding websites related to your niche or industry that have broken links on their pages. Once you identify a broken link, you can use a tool to find out who else may be linking to that dead page.
Next, you can reach out to the website owner or webmaster and offer to replace the broken link with your own content, which should be relevant to the dead page's topic. By providing a working link, you're helping the website improve the user experience and ensuring its SEO success.
This strategy is effective because it's a win-win situation for both parties involved. You get a valuable backlink pointing to your website, while the website owner gets a link that directs their visitors to a working and relevant page. However, it's essential to ensure that your content is a good match for the dead page before you reach out to the website owner.
Guest posting on niche blogs
Guest posting on niche blogs is a highly effective link building strategy that can help increase your website's visibility and credibility. Here's how it works:
- Identify relevant blogs in your niche with an established readership and high domain authority.
- Reach out to the blog owners or editors and pitch a topic that is relevant to their audience and showcases your expertise.
- Write a high-quality post that adds value to their readers and includes a link back to your website within the content or author bio.
- Promote the guest post on your social media channels and encourage the blog owner to share it as well.
- Repeat the process with different niche blogs to build a diverse and authoritative link profile.
Guest posting on niche blogs not only helps you acquire valuable backlinks but also establishes you as an authority in your industry, drives traffic to your website, and opens up opportunities for future collaborations. However, it's essential to follow the guest posting guidelines of each blog and avoid spammy tactics to maintain a positive relationship with the blog owner and readers.
Creating linkable assets, such as infographics or interactive tools
Creating linkable assets, such as infographics or interactive tools, is a link building strategy that involves creating valuable and engaging content that people would want to link to. This content serves as a resource that can be linked to from other websites, helping to boost your website's authority and search engine rankings.
Some examples of linkable assets include:
- Infographics that present complex information in a visually appealing and easy-to-understand format
- Interactive tools that allow users to explore and learn about a topic
- Comprehensive guides that provide an in-depth analysis of a topic or issue
- Original research or data that can be used as a source by other websites
Creating linkable assets requires careful planning and execution. Here are some tips to keep in mind:
- Choose a topic that is relevant to your business and target audience
- Research the competition to identify opportunities to create something unique and valuable
- Find a designer or developer to help bring your idea to life
- Promote your linkable asset through social media, email outreach, and influencer marketing
- Track and measure the success of your linkable asset using metrics such as backlinks, traffic, and engagement.
Overall, creating linkable assets is a powerful way to attract high-quality backlinks to your website, improve your search engine rankings, and drive more targeted traffic to your site.
Social media link building
Social media link building is a tactic that involves using social media platforms to build links to your website. Here are some ways that you can do this:
- Share your content: Share your content on social media, and encourage your followers to share it as well. This will increase the likelihood that it will be seen by people who may be interested in linking to it.
- Engage with influencers: Engage with influencers in your niche on social media. Share their content, comment on their posts, and build a relationship with them. This will increase the likelihood that they will link to your content in the future.
- Participate in groups: Join groups on social media that are relevant to your niche. Participate in discussions and share your expertise. This will increase your visibility and may lead to links from other members of the group.
- Use social media for outreach: Use social media to reach out to bloggers and other website owners in your niche. Share your content with them and ask them to link to it.
Overall, social media link building can be a powerful way to build links to your website. By sharing your content, engaging with influencers, participating in groups, and using social media for outreach, you can increase your visibility and build valuable links that can boost your search engine rankings.
Resource link building by reaching out to influencers and experts in your field
Resource link building is a strategy where you reach out to influencers and experts in your field to request them to link to your high-value content or resource page. It includes creating a page on your website that offers useful information and relevant content, such as a guide, checklist, or comprehensive list of resources.
The idea is to provide value and information to your target audience and earn backlinks in return. To implement this strategy, you need to identify the top influencers or authority figures in your industry. You can use tools like BuzzSumo, Ahrefs, or SEMrush to find the most popular and authoritative websites in your niche.
Then you can reach out to them with personalized emails, explaining the value of your resource page, and why it is worth considering for a link. You can also offer them to contribute to your resource page, which will encourage them to link back to your site.
This strategy requires a significant volume of outreach and follow-ups. Still, it can help you earn high-quality backlinks and referral traffic to your site, which can improve your search engine rankings and overall visibility. In addition, building relationships with influencers can lead to more significant opportunities for collaboration and partnership in the future.
Final thoughts
Link building is one of the most critical aspects of any successful SEO campaign.
In this article, we will discuss five unique and uncommon link building strategies that have proved to work. The first strategy is to take a “flip it and reverse it” approach, where you find pages that have backlinks to broken links, and offer your own content as a replacement. The second strategy is to participate in interviews and podcasts, where you can leverage your expertise to earn high-quality backlinks. The third strategy is to focus on your competitors and analyze their backlinks to find opportunities for yourself. The fourth strategy is to leverage infographics, which can be a highly shareable and linkable asset. Lastly, you can build relationships with industry influencers and journalists to earn backlinks through guest blogging or other collaborative efforts. These strategies may not be considered conventional, but they can be effective in earning high-quality backlinks for your website.