Skip to content
All posts

Practical Tips for Writing Great Blog Posts

advice in flat illustration style, colorful purple gradient colors

The craft of blog writing can be enhanced with some straightforward methods. Regardless of your blogging experience, these techniques will help you create impactful content that resonates with your readers. Let's delve into ways you can up your blog-writing game.

Understanding Blog Posts

A blog post, typically published on a website's blog section, can be an informative article, a news-related piece, or a practical guide. It usually delves into particular topics, ranging from around 600 to 2,000+ words. Blog posts also feature varying forms of media like pictures, video clips, infographics, and charts. These posts can be used to discuss various topics, fostering brand recognition, reliability, conversions, earnings, and site traffic.

To generate absorbing blog posts that connect with your audience, consider these principles.

Initiation of a Blog

Inaugurating a blog is considerably straightforward. Kickstart your journey by understanding who your audience are, employ market research and construct buyer personas. Then, identify the themes you will address using competitive research and preliminary keyword research. When you are conversant with your audience and topics, pinpoint your unique perspective and draft a professional and personal bio. Opt for a catchy and easy-to-pronounce blog name that mirrors your brand's identity.

Subsequently, set up your blog domain and select a Content Management System (CMS) platform. Customize your blog's aesthetics to reflect your brand's identity, ultimately leading to your first blog post, preferably a topic you are knowledgeable and passionate about.

Creating the First Blog Post

Crafting your premier blog post involves keeping a few key strategies in mind, ensuring your blog attracts and retains target readers.

First, understand your readers and tailor your message accordingly.

Secondly, always have your readers' preferences in mind when writing, addressing their key concerns.

"We grew to 100k/mo visitors in 10 months with AIContentfy"
─ Founder of AIContentfy
Content creation made effortless
Start for free

Thirdly, maintain verbosity to a minimum; concise sentences help you convey the point effectively. Use strategic keywords in your headings, making it easier for readers to locate the relevant information. Start your post with an engaging statement, putting the keyword upfront. Keep the presentation neat and well-spaced, helping the reader grasp your message instantaneously.

Finally, make use of bullet points and lists for effective presentation of information.

Following Blog Format Guidelines

Arranging Ideas using H2s

In blog writing, punctuating your ideas using subheadings greatly enhances your content's readability and clarity. For instance, if your blog post is about healthy eating, you can split your concepts into subtly connected sections such as "Health Flexibility of a Balanced Diet", "Adopting a Methodical Approach for Meal Planning," and "Hygienic Yet Delectable Snack Ideas." This not only provides a practical flow to your content but is easy to visually digest for readers.

Adding Alt Text for Images

Blogs must also cater to visually-impaired readers, which is where Alternative Text (alt text) comes in for images. This provides a brief explanation that can be read by screen readers. So, readers who don't perceive the image can still grasp the context and content, thereby, making blogs more accessible to a wider audience.

Keeping Sentences Short and Clear

In blog writing, brevity and clarity are invaluable. The longer and more complicated the sentence, the harder it becomes for readers to comprehend the conveyed message. Short and straightforward sentences vastly improve the readability of your article and ensure that readers remain engrossed in your content.

Purposing Media Usage

Blog posts can be made more appealing by thoughtfully incorporating various types of media. Inserting relevant images, charts, infographics, and videos contribute to the overall user experience and make your content more engaging. Diversification in media types allows your blog to cater to different learning preferences and becomes more captivating and memorable to readers.

Identifying Good Blog Post Examples

List-Based Posts

Creating engrossing blog posts involves a few significant tactics. Here, we outline seven blogging habits you used to optimize reader engagement:

  • Identify and understand your ideal reader.
  • Keep readers' concerns and issues at the forefront.
  • Regular editing sharpens your content.
  • Use keywords in titles to enhance visibility.
  • Begin your post with an eyecatcher.
  • Keep paragraphs concise and space them effectively.
  • Use bullet points or lists where possible.

These habits will yield content that feeds readers' interests, influencing them to take the desired action.

Thought Leadership Posts

Thought Leadership Posts help establish you as an expert in your industry, showcasing your proficiency on specific topics. For instance, creating a blog post on content marketing could discuss the significance of delivering valuable, high-quality content to readers for customer retention. It can journey through the path of building a content marketing strategy, optimizing content, and assessing its potency.

Curated Collection Posts

Curated Collection Posts gather a selection of resources or products pertaining to particular themes. For instance, a beauty influencer could assemble a curated collection post featuring top skincare products for sensitive skin. This conveniences readers as they encounter a well-researched selection of high-quality products, saving them from time-consuming research or potential wrong choices.

Slide Presentation Posts

Slide presentation posts offer dynamic and interactive content, capturing the reader's attention. For instance, a blog post about exercise benefits could use a slide show with images or infographics to visually explain the benefits of various exercises. Moreover, such presentations can be shared across different platforms, increasing the reach of your blog post.

Blogging Process

Identifying Missing Discourse

Being vigilant of any missing discourse is crucial to deliver your message effectively. For instance, if you're drafting a post about skincare, instead of escalator listing the steps involved, discuss the unique hurdles your readers might face and how your routine solves those concerns, thereby creating a more personalized and engaging interaction with readers.

Choosing the Blog Post Type

Selecting the type of blog post can significantly affect reader engagement. You could use a 'How-to' post, which offers a stepwise solution for a problem or a 'Listicle' that lists various elements related to a specific theme. Alternatively, a 'Case Study' is a real-world example illustrating patterns or showcasing the effectiveness of a product or service.

Generating Titles

Captivating title generation is one of the most important aspects of creating engaging blog posts. Instead of using a bland title like 'Blogging Tips,' you can create more inviting titles, such as '7 Secrets for Writing Captivating Blog Posts.' This immediately signifies the reader receiving actionable advice.

Designating H2s and H3s for Outline

Thoroughly organized blog posts improve content readability. By creating a clear hierarchy using H2s and H3s, readers can navigate through your blog without getting overwhelmed by disorganized content.

Writing the Blog Post

When writing your blog post, maintain brevity and ensure your sentences are straightforward and flowing smoothly. This keeps the reader's attention and makes your point across succinctly.

Proofreading the Post

Editing and proofreading your blog posts are crucial steps in delivering clean, concise, and error-free content. Check for brilliance in sentences, unnecessary words, and grammatical errors before publishing.

Quick Tips for Blogging

Starting by Sharing a Story

Sharing anecdotes or personal experiences in blog posts can grab the reader's attention quickly. It makes your content more relatable to the readers and sets the context for the upcoming information.

Including Quotes for Emphasis

Incorporating relevant quotes can highlight your point and grab the reader's attention. They act as credibility boosters and enhance the readability of your content. They also serve as perfect breaks, preventing your content from seeming like a monotonous read.

Breaking Content into Bits

Organize your content into smart, easy-to-digest bits for better audience correlation. Break your content into shorter paragraphs, keeping your points concise, to hold on to the reader's attention.

Using Active Voice in Writing

Active voice is more dynamic and engaging in comparison to passive voice. It gives your blog a direct and personal tone, making your points clear and robust.